How Can You Help With Unemployment?

By Gerod A.O. Blue

It seems as if unemployment will always be a major problem within the country.  As the United States attempts to get a control of our economic issues, businesses (small and large) are attempting to find different ways to gain and retain their funds.  Budget cuts have

Imagebecome a staple move for businesses trying to save funds and with a lack of resources, individuals ultimately lose their jobs.

With a constant drop of the unemployment rate, Washington DC saw its first rise in unemployment from November 2012 to December 2012.  Even with more people entering the workforce, DC was able to add 1,800 more jobs.  With the addition of these jobs, DC was still seeing a rise in unemployment which comes as a shock because this was the first rise since June 2011.  With more businesses and people coming to the city, the labor force is increasing.   Unemployment rates fell in 22 states and rose in 16. Rates remained the same in 12 states.

So what can we do to help make sure that unemployment isn’t an issue within our city?  Below are a list of tips and examples to use while in search for a job. (Courtesy of

Pick and Choose Your Targets 
When Jack Hinson was laid off in mid-2008 from his job at a large Internet content company in Austin, he prioritized his search. “It’s important to put your time and energy into opportunities that you’re the most interested in and that have the best chance of coming to fruition,” he says. “Pick a few companies you’re interested in and pursue them, whether they have current openings or not.”

Concentrate on Growth Industries 
Brent Berger, a Las Vegas-based scenario planning and strategy consultant, suggests focusing on growth industries and areas. “Look at energy,” he says. “With oil costs where they are, the need for cheap fuel and cheap heat is ever-mounting. And any job that alleviates pain is recession-proof. Similarly, the National Guard, Border Patrol, homeland security and the defense industry in general will continue to thrive as the next stage in the war on terror continues.”

Work Your Network 
Hinson’s new gig came from an old connection. “I’d spoken to the company’s founders about a year ago and stayed in touch,” he says. “Then I ran into one of them at a networking function.” So flip through your Rolodex or business social media contacts and let them know you’re looking.

Sell Yourself 
San Francisco PR account executive Samantha Rubenstein launched a job search just as the economy began to flag. After three months, she got a great offer from Atomic PR. She attributes her success to doing more than learning about the company. “Preparation [includes] learning how to talk about yourself in a meaningful and powerful way,” she says. “I created a list of potential interview questions and typed up bulleted answers to create speaking points.”

Consider Freelancing
Russ Carr, a designer and writer in St. Louis, has twice had a line on a job only to see it slip away when the employer lost a key account or decided to distribute the duties among current employees. To keep some money coming in, Carr started freelancing. “I haven’t stopped trying to shop myself for a full-time gig again, but freelancing certainly has kept food on the table,” he says. “If you’re in a field that supports it, don’t think twice — just do it.”

Take a Temporary Position 
If freelancing isn’t practical, try temping. “Consider interim staffing to fill a temporary slot for work that needs to be done despite the economy,” advises Ronald Torch, president and CEO of the Torch Group, a marketing staffing firm in Cleveland. Or temp with a company that interests you. “Many of these options pay well and can carry the burden of bill-paying until a permanent position comes along,” he says.

Sweat the Small Stuff 
“Don’t forget the personal touches,” counsels Felicia Miller, assistant director of career services at the Art Institute of Las Vegas. “Don’t use a template cover letter — make sure each letter addresses specific skills or qualities the company is looking for. And always send a thank-you note or email after the interview. Use this correspondence as an opportunity to revisit weak areas of your interview.”

Stay Positive 
The most important thing when searching for a job in tough economic times is to retain a positive attitude, says Carol Vecchio, founder and executive director of Centerpoint Institute for Life and Career Renewal in Seattle. “Even in a job market with 10 percent unemployment, there’s 90 percent employment,” she says. “There is an average of over 3 million jobs available in the US per month — and each job seeker is looking for one. Those are pretty good odds.”